Strategy • Branding • SHOPIFY Websites

Super high-quality, beautiful & (most importantly) conversion-focused design & development without the wait.

Creating dreamshop design for high-end product businesses that sell beautifully with Shopify.

When you can't wait to...

Launch with a bang, knowing that you can put advertising dollars into an optimized online shopping experience from day one.

Optimize, optimize, optimize! You have a site and validated products but your conversion rate is keeping you down.

Wow your customers with a an incredible brand experience that's as luxe as your products.

Use data and the latest hand-selected Shopify tech to maximize your marketing.

Let's make it happen, now!

Big Picture Overview

All the options to get you there:

Shopify Power Hour

This is a totally unique type of 1:1 strategy call: it also includes implementation. We'll not only discuss your specific needs and map out a plan, but I'll be logged into your Shopify store while sharing my screen, doing the work.

Learn more here → 

VIP Design Day

An action-packed day (or days) devoted just to your business. Maximum efficiency and maximum results! This is an expedited service to design and build what's needed in your business. Time to get it done by an expert, FAST.

Jump to VIP Design Day section →

Shopify One-Week Intensive

Our signature service. This is for you if you need to launch or redesign your entire Shopify website and you want it done exceptionally well and exceptionally quickly. The design phase starts and finishes in just a week with a launch date you can count on and promote.

Jump to Shopify One-Week Intensive section →

Norma Loehr

"My conversion rate is 11% better and the average order value has increased by 5%. And my new site is so much easier to operate and maintain. Even a year out Shelley has been available for questions which is just wonderful and really shows how much she stands behind her work! "

Norma Loehr of Orange Lingerie

Let's explore...

VIP Design Day


Who it's for & what we can accomplish:

Product businesses with Shopify websites that need expert help and attention on a specific element, template or page of their site.

A strategy call (Shopify Power Hour) is included so we can discuss your specific needs and create a personalized plan and VIP day.

Examples of what can be accomplished (1-3 items on this list for 1 day):

  • New and improved, optimized product template
  • Custom collection templates
  • About page design
  • FAQ page design
  • Blog design buildout
  • Adding and customizing Shopify apps

Want to learn more about a VIP day?

Let's explore...

One Week Shopify Intensive

so handmade

Who it's for & what we can accomplish:

New and established product-based businesses that need a completely new and Shopify website designed to improve your business and impress your customers.

A strategy call (Shopify Power Hour) is included to learn about your business and create your customized game plan.

You'll have a scheduled launch date that you can rely on to promote and plan around!


  • Strategy call
  • Shopify theme install and setup
  • Homepage, collection template, product template, about page, contact page and either blog setup or FAQ page
  • Apps added: review app and email newsletter integration
  • Email newsletter setup with welcome email and abandoned cart automation
  • Loom tutorial library videos and two weeks post launch support
  • Add-on copywriting services for your core pages and email automations are available

Gingiber Case Study Results:

gingiber before and after screenshots


In One week:

The site redesign paid for itself in sales

In one month:

Sales up 31%

Average order value up 12%

Conversion rate up 18%

Shopify Intensive Clients Sites:

Built & launched in One week!

Want to learn more about the Shopify Intensive?


I'm Shelley Easter

Shopify strategist | Brand Designer | Dreamshop creator

I've been building brands and designing websites for 15+ years. I love helping businesses do more of what they do best, while I help them make the e-commerce stores of their dreams.

Lauren Copeland

"We’ve gotten SO many compliments on the website!! Someone even said, 'I feel like I could live there', and my thoughts were, that is EXACTLY what we were going for! It’s gorgeous and runs great."

Lauren Copeland of Mockingbird Hospitality

Who we serve:



For businesses getting ready to launch their new venture and need a compelling brand direction and ultra-shoppable website.

Get ready to launch with a bang, knowing that you can put advertising dollars into an optimized online shopping experience from day one.

Your dream: You’re brand new but thinking BIG. Let’s build you a shop to match your goals.

Growing Fast

Established Businesses

For businesses brimming with potential and eager for more. You have fantastic products that your customers love, but something isn’t cutting it.

Whether it’s vague messaging, blah visual branding or a lackluster website you’ve outgrown, you’re ready for more.

Your dream: You want to stop leaving money on the table, and reimagine a high-selling shopping experience that feels as luxe as your products. We’ve got your back.

Grace Lunski

"After we launched our website, we got a lot of positive feedback from our consumers of how easy the shopping experience was and how well done the site was done as a whole."

Grace Lunski of Three Farm Daughters

Ready to launch your dreamshop? Step right this way.


How do I know it’s the right time to invest in a Shopify site and build my dreamshop?

When you want to make more money, and maximize your strategy and ad dollars.

Startups need dreamshops to establish a brand connection with new customers, prove their store trustworthy enough for customers to buy, keep customers coming back and attract high-quality retailers/wholesalers.

If you’re an established business owner, sales are coming in but sometimes an influx customers can be a logistical nightmare, and you know you’re leaving money on the table. (Optimization, what's that?) With strategy and a custom store, we can improve your backend processes.

If you want your website to look incredible and professional, be ready for a press shoutout, and make the most out of your traffic and visitors, then start thinking about your dreamshop.

What kind of results can I expect?

Our clients have experienced more sales, higher order value and increased return customer rate. We don't guarantee results, but we do guarantee that we'll do our absolute best to help you reach your goals.

Why Shopify?

Shopify is the gold-standard in e-commerce. It's the most professional, accessible and advanced platform available for online retailers. Even Kylie Jenner uses it to power Kylie Cosmetics. You'll never have to switch to a better e-commerce platform, because there isn't one.

We specialize in Shopify specifically because it's the best of the best. In terms of website platforms, Shopify is a world of it's own, and we highly encourage you to work with a specialist.