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Strategy • Branding • SHOPIFY Websites

We don’t just design Shopify websites. We build dreamshops.

Creating digital dreamshops for high-end product businesses that sell beautifully, maximize Shopify and feel just as delightful as shopping in person.

What's a dreamshop exactly?

Let's compare

Regular E-Commerce Site

Frequently misses opportunities for sales, optimization, and customer nurture and relationship building.

Looks basic and generic, and creates a sales-stopping disconnect between your store and the way you want your brand to be perceived. 

Uses outdated, clunky tech tools, and not easy to find or shop products and can be hard to manage orders properly.

The Launch Party Way

Your Shopify Dreamshop

Skyrockets conversions and boosts average order value, and maximizes ad dollars with a back-end strategy that keeps customers coming back again and again. 

WOWs customers with an incredible brand experience all while making customers feel like they’re wandering the aisles of your store.

Uses data and the latest hand-selected Shopify tech to help you craft the perfect experience for your customers.


I'm Shelley Easter

Shopify strategist | Brand Designer | Dreamshop creator

I've been building brands and designing websites for 10+ years. I love helping businesses do more of what they do best, while I help them make the e-commerce stores of their dreams.

Who we serve



For businesses getting ready to launch their new venture and need a compelling brand direction and ultra-shoppable website.

Get ready to launch with a bang, knowing that you can put advertising dollars into an optimized online shopping experience from day one.

Your dream: You’re brand new but thinking BIG. Let’s build you a shop to match your goals.

Growing Fast

Established Businesses

For businesses brimming with potential and eager for more. You have fantastic products that your customers love, but something isn’t cutting it.

Whether it’s vague messaging, blah visual branding or a lackluster website you’ve outgrown, you’re ready for more.

Your dream: You want to stop leaving money on the table, and reimagine a high-selling shopping experience that feels as luxe as your products. We’ve got your back.

Lauren Copeland

"We’ve gotten SO many compliments on the website!! Someone even said, 'I feel like I could live there', and my thoughts were, that is EXACTLY what we were going for! It’s gorgeous and runs great."

Lauren Copeland of Mockingbird Hospitality

How it Works

The Dreamshop System

Hands-on, hyper organized with room for dreaming and doing

Define the Dream

Phase One

We begin with an in-depth strategy call to define your goals and priorities. We’ll talk big picture visuals, brand positioning, marketing, target audience and products. And then we’ll cover the nitty gritty of site organization, Shopify features, apps and integrations. You’ll leave the call with

What can be included

Discovery & Research
User Experience
Brand Strategy
Content Strategy

Design the Dream

Phase Two

Now we’ll take the strategy and transform it into design concepts that build on your brand. We’ll meet regularly to go over the design as it comes together. You’ll sign off on the full desktop and mobile design prototype before we start the next step.

What can be included

Brand Development
Logo Systems
Brand Style Guides
Print Collateral

Develop the Dream

Phase Three

The prototype is coded into a real live website on Shopify! We’ll put all the pieces together to make your launch as seamless and stress-free as possible.

What can be included

Shopify Development
App Integration
Email Marketing Setup
Email Automation

Launch the Dream

Phase Four

And after launch, you’ll have resources and a library of tutorial videos to manage your new website.

What can be included

Tutorial library
Post-launch support
Followup call
Ongoing support

Grace Lunski

"After we launched our website, we got a lot of positive feedback from our consumers of how easy the shopping experience was and how well done the site was done as a whole."

Grace Lunski of Three Farm Daughters

Ready to launch your dreamshop? Step right this way.


How do I know it’s the right time to invest in a custom Shopify site and build my dreamshop?

When you want to make more money, and maximize your strategy and ad dollars.

Startups need dreamshops to establish a brand connection with new customers, prove their store trustworthy enough for customers to buy, keep customers coming back and attract high-quality retailers/wholesalers.

If you’re an established business owner, sales are coming in but sometimes an influx customers can be a logistical nightmare, and you know you’re leaving money on the table. (Optimization, what's that?) With strategy and a custom store, we can improve your backend processes.

If you want your website to look incredible and professional, be ready for a press shoutout, and make the most out of your traffic and visitors, then start thinking about your dreamshop.

How long will it take?

6-12 weeks spending on the complexity of your dreamshop.

What kind of results can I expect?

Our clients have experienced more sales, higher order value and increased return customer rate. We don't guarantee results, but we do guarantee that we'll do our absolute best to help you reach your goals.

Why Shopify?

Shopify is the gold-standard in e-commerce. It's the most professional, accessible and advanced platform available for online retailers. Even Kylie Jenner uses it to power Kylie Cosmetics. You'll never have to switch to a better e-commerce platform, because there isn't one.

We specialize in Shopify specifically because it's the best of the best. In terms of website platforms, Shopify is a world of it's own, and we highly encourage you to work with a specialist.

Norma Loehr

"My conversion rate is 11% better and the average order value has increased by 5%. And my new site is so much easier to operate and maintain. Even a year out Shelley has been available for questions which is just wonderful and really shows how much she stands behind her work! "

Norma Loehr of Orange Lingerie