Does your small business have big dreams?

you're in the right place

For 10 years and counting:

We help our clients sell more online with strategically designed brands and wildly shoppable websites.

We partner with businesses who want to build stronger brands, attract new customers, create a delightful shopping experience and of course, increase conversions and profit. Translation: they're ready to build their Shopify dreamshop.

What We're About:

Shopify! We work exclusively with e-commerce on the Shopify platform and have cultivated a deep expertise. We know this platform through and through.

Creating experiences: We have a passion for brand and strategy to bring your store to life, so your customers feel like they're walking the aisles of your store while they're on your site.

Hands-on communication & hyper organization: We love working closely with our clients and regular phone calls are always a part of our process. We've been doing this for 10+ years and have mastered how to keep projects organized and timely.

Industries We've Worked With

Clothing & Accessories, Beauty, Jewelry, Makers & Artists, Digital Products, Home Goods, Food Products, CPG

Who's Throwing this Party?

I'm Shelley Easter, Shopify strategist, designer and owner of Launch Party

After college I got my start in the design industry with editorial and advertising design for luxury magazine publications like Saveur, Garden Design and Popular Photography. But I really wanted to work for myself and in 2012, after a few of years of moonlighting, I took the leap.

Since then:

  • I've worked with over 100 brands from all over the world
  • I dove deep into the world of e-commerce and immersed myself in Shopify. I still love to learn and listen to e-commerce podcasts and read biz books for fun

These days I work with online shop owners, big and small, to create really fantastic experiences that look amazing and sell even better.

In 2020 I created a course called Shop School. It's for Etsy sellers and boutique owners to learn how to create their own Shopify website.

Shelley Easter working at a desk
Shelley Easter at a desk