joypop homepage frozen pop company design by Launch Party
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Strategy • Branding • SHOPIFY Websites

Launch your dreamshop

For high-end product-based businesses that are so much more than just a store.

mockingbird hospitality website mockup on an ipad in a kitchen
orange lingerie homepage design
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paper and spark logo
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the merriweather council
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klaviyo partner

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When you're ready to go big, you don't need a website, you need a dreamshop.

High-impact, branded Shopify websites for businesses ready to takeoff. Make your dream a reality: develop your iconic brand, attract customers, skyrocket sales, and automate your customer followup.

Dreamshop (noun):

An expertly designed Shopify site that goes beyond transactional with a combination of beauty and strategy. Designed with a deep understanding of your brand to power the business of your dreams.

Shelley Easter

Hi, I'm Shelley


With a background in luxury editorial design and 10 years of my own web design business under my belt, I bring a lot to this party. More than a design studio, we’ll work together to create your dreamshop by:

  • defining your brand
  • making your site an experience
  • problem solving
  • maximizing Shopify for your business.

In 2020, I also launched my own course about Shopify, which now has over 75 students.

Fresh Launches

We partner with product businesses that dream big. Then we help make it happen.

Three Farm Daughters Shopify website

Three Farm Daughters

Launched a brand new line of food products and needed to be taken seriously right away. Their product is now sold on their Shopify website, grocery stores and on Amazon.

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The JoyPop Co

The JoyPop Co

We switched The JoyPop Co from their Squarespace site that wasn't serving them well over to Shopify for more advanced e-commerce and a totally custom branded design.

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The AWB Firm

The AWB Firm

The AWB Firm's Shopify site serves two purposes: selling their digital contracts and introducing potential clients to their legal services.

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Dora Mae

Dora Mae Jewelry

We upgraded Dora Mae Jewelry's existing Shopify site into a total dreamshop. Now the site reflects the experience of going to Dora Mae's gorgeous in-person store and is a joy to shop online.

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Autumn Witt Boyd

“I interviewed A LOT of designers & agencies. It felt like I was looking for a unicorn - someone with great design talent who could also build a site with the advanced shopping and other capabilities we needed.

Working with Launch Party was even BETTER than I expected! I am so beyond delighted and have gotten a ton of unsolicited praise - even from my own graphic and web design clients who I know are not just being nice.”

Autumn Witt Boyd of The AWB Firm

How Can We Help?

Power up your e-commerce business

Work With Us

Brand Design & Shopify Website Services

Building dreamshops that make customers feel like they’re walking the aisles of your store.

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Designed specifically for Etsy sellers and boutique owners, sign up and watch instantly.

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E-commerce Resource Library

Learn all about building your e-commerce business with Shopify and selling products online.