Personality-packed, strategy-driven and conversion-focused websites for product-based businesses.

The go-to Shopify designer for growing lifestyle brands.

Why Launch Party?

We design, develop and optimize high-performing Shopify websites.

E-commerce specialists

We're solely focused on selling products online. You could call us obsessed, but we can't get enough Shopify.

Strategic design

Standout design that's also laser focused on conversions and customer experience.

Ongoing success

We work with our clients on an ongoing basis to continually improve and support your online store.

Meet Shelley Easter:

The "oooh, who did your website?" designer.

Years of experience: 10

Websites built: 74 and counting

Longest running client: 10 years

Drink of choice: Matcha latte

shelley easter
gypset brand photoshoot

Gypset Collective

Transitioning from Etsy to Shopify with handcrafted jewelry company Gypset Collective.

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lemesto brand photoshoot


Colorful handpainted homegoods, jewelry and art. From Etsy to Shopify.


Shelley helped me think about things in my biz beyond my website. It energized me and pushed me to do more. I ended up quitting my full time job to do Rockhaus full time.

Online sales have increased by 52% in the first 3 months since launching!

Kristina Brownell of Rockhaus Metals

Ready, set... launch!

rockhaus brand shoot

Rockhaus Metals

52% increase in online sales since launching Rockhaus's new Shopify store.

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mamabare brand shoot

MamaBare Sugaring

Sugaring studio expanded to sell their sugar care body products online.

Want to Party in your Inbox?

Launch Party emails are designed to delight, educate and inspire.

From a subscriber: "Shelley's is the only newsletter I read consistently because she always has great content that actually helps me." - Joy