Launch Party


LIVE in-person event in Orlando: June 7-10, 2018

shelley easter

You know how important your website is for your growing business. BUT...

It's confusing, overwhelming and sometimes you want to throw your computer out your window. #headdesk




1 - Keep on keepin' on in DIY hell.

Spend months still trying to get your website finished. And the sad fact is the result of your hard work will probably be a "meh" website that doesn't do anything for your business -- and makes you want to pull your hair out.


2 - Pay the big bucks for a web designer

The going rate for a good website is around $8,000 (starting prices) and most projects will take 4-6 months. This is a great option if you need a really custom website and aren't too concerned about being able to update it yourself later.



Join a small group of women for a weekend in Orlando, led by Shelley Easter and LAUNCH YOUR WEBSITE!

New website to wow your clients

Complete support from a web designer while you build your site

Get your website DONE in a single weekend


"Launch Party was a life-giving experience."

Joy is a Virtual Assistant for Visionaries. She came to Launch Party with a Weebly website and left with an amazing new WordPress site. She's gotten feedback like this from her clients: "your new website presents you the way I would describe you to someone else. That's a good thing!"  

Joy B. Rudolph, JBR Virtual Assisting

Joy went from a clunky and outdated website to a fresh, streamlined and strategic website in one weekend!

And bonus: she built her new site herself and can easily update it as her business evolves.






3 nights and 4 days in sunny Orlando.

Launch Party is a hands-on website building workshop led by Shelley Easter of Shiny Acorn. Over the weekend you'll get professional headshots and complete support while building your new (or redesigned) website. You'll leave with a brand-new website!


Launch Party is perfect for virtual assistants, designers, coaches, event planners and wedding professionals. It's built for service providers who want to:

1 - create a fantastic new website FAST and without the high expense and time commitment of a 1-1 web designer

2 - have more creative control over their website and the ability to change it whenever their business pivots or grows

3 - have loads of fun with a group of wonderful women business owners

It will be a small, intimate group, so I can guarantee lots of personal attention.


We'll start Thursday June 7, mid-day (with a cocktail reception and meet and greet, ooh la la). We'll end mid-morning Sunday, June 10 (with a mimosa launch celebration!)

Launch Party will be hosted at Universal's Portofino Bay Hotel. It's a luxurious, Italy-themed hotel connected to Universal's City Walk by water taxi. As part of Launch Party, you'll get a super special rate at the hotel, if you choose to stay there with us too. 


What's included:

  • 3 one-hour group calls before Launch Party for your website pre-work
  • All of the workshops during Launch Party, with tutorials and hands-on instruction
  • My creative direction and advice on every aspect of your new site: the structure, layout, colors, photos, and content.
  • Gorgeous headshots by Amalie Orrange of The Branded Boss Lady.
  • Daily breakfasts and lunches
  • Cocktail reception
  • One group celebratory dinner
  • Champagne launch party after we go live on your new site (of course!)

What's not: your flight, your hotel stay, 2 of your dinners



Schedule a call with me and let's see if Launch Party is the perfect fit for you and your business.

FAQ's 🙂

Retse Holmes

"Everyone raves about my new website"

"As a graphic designer, I have been getting by DIYing my own web site for several years, but knew it needed to change. It was amazing to have a weekend devoted to updating my site with Shelley to offer instruction and advice. It was an upbeat team atmosphere! At the end, I came out of the weekend with a web site that matched my print design skill level. I can easily update it. Now I have a new service I can offer to my clients, too! It's a win-win."

Retse Holmes, Retse Designs





Retse went from an outdated website that was nearly impossible to update to a modern, clean website that positions her as the expert that she is. 

And she has beautiful new photos to use on social media to boot!

Hi, I'm Shelley Easter: your fearless (web) leader

I've been designing and building websites for the last 10 years and have worked with national brands and personalities to create their online homes.

I love working with Launch Party attendees and teaching them how to build and navigate their websites with confidence and ease. 

Launch Party is everything I would have loved to attend: a supportive group of women ready to learn and build their businesses. Best of all we'll accomplish something amazing in a short period of time: launching a brand new website.

shelley easter speaking at boss lady retreat

You'll also be working with:


Amalie Orrange

Branded Boss Lady

Amalie is an incredible photographer and specializes in fresh headshots for women in business. She's an expert at helping you feel comfortable in front of the camera and showing the best you.

stephanie rae

Stephanie Rae

Stephanie Rae Events

Stephanie is the quintessential elegant host. She'll be present during the entire Launch Party weekend to coordinate and facilitate and ensure that you have everything you need.

Are you ready for your new website in a weekend?

Join us in Orlando!