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How to Introduce Yourself on Your Website

You know that old elevator pitch advice? “You should be able to tell people what you do in the time it takes you to get to the floor you’re going to.” Well, the same idea applies to your website, but replace floor with “3 seconds or less.”

Yep. 3 seconds. That’s about how long you have for most people to figure out what your site is, why they’re there, and more importantly, if they’ll stay.

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Picture this: you land on a website (maybe you clicked a link from Facebook that looked interesting), the site loads. You see the article. You scan for 1 or 2 seconds. You don’t have any idea who this person is or what they do. There are no clues on the website. You’re not sure if it’s for you. You close the tab.

Now I’m not saying that giving visitors context and an introduction will guarantee they’ll stay, but not giving them any pretty much guarantees they won’t.

There are a few things you can do to give visitors context, and you can usually do it yourself. (yay!) Now, you don’t have to do all of these things, but these are good and easy ways to make this happen.

Use your headline wisely.

Your headline is the big text at the top of the page. It might be your page title. With most website builders, you can customize the headline easily and make it a different name than what’s in your navigation.

So for your Home page, you can use the headline as a description for what you do and who you do it for. Your About page doesn’t have to use the headline “About”, and it’s a perfect opportunity to talk to your audience.

Include an intro paragraph.

The intro paragraph is the perfect spot to expand a bit more on your main headline. I always leave a spot for an intro paragraph in my homepage designs. A good place to put it is right below your headline or main photo.

Use your blog sidebar.

If you have a blog, you probably have a sidebar. Sidebars are a great and easy way to give context. I love to include a photo of the blogger in my site designs, because people always like to see the face behind the writing. Write a short description about you and add a link to your About page so people can learn more.

Use your footer.

You can also put a short sentence or phrase in your footer that tells people about you. I think that’s a great spot for your tagline. On some sites, I use it like a blog sidebar with a picture of the person behind the site and short bio (linking to about).

How does that sound? Do you already use a few of these spots on your site but aren’t sure if they’re clear? Reply back and I’ll give you my opinion.

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